We believe design is about understanding people. If you don’t understand who you are designing for, you will never achieve something they will ultimately desire.. It is crucial to understand people, their living and working conditions, and asking relevant questions related to their day-to-day food needs. If we focus on people’s needs rather than the product or technology, they will be served better than now.
Our Food Design Thinking™approach is a systematic, human-centered method to solve complex problems within all aspects of life. Our Food Design Thinker steps into the end-users shoe and observes the problem from another side, thoroughly observes user’s behavior, consider factors such as viability, feasibility, and usability.
Why develop new product with FIBRO?
Research based concept development with POC
Laboratory testing support
Regulatory compliance support
Recipe Optimization & Standardization
Plant Trials & Production
Pilot plan experiments assistance
Packaging materials recommendation
Our Product Development Process
Food Design Thinking ™
Explore & Discover, with an open mind, seek human-centric insights
Finding problems worth solving; Maximising business value
Incremental, Radical - a range of options; moving into whitespace
Build and visualize the solutions; Making the idea tangible
Iterate, Test, Pivot & Validate; Creating superior user engagements
Adaptation of the selected idea to greatly improved the user experience
Our Product Development Capabilities
Spice Powders, Masala Blends and Soup Powders
Cereals, Extruded and Puffed Products
Snack Bar, Energy Bar, Protein Bar & Keto Bar
Health Mixes, Beverage Mixes, Flavoured Tea & Protein Powder Mixes
Fibro Foods offers a comprehensive and innovative array of wholesome, healthy Ready-To-Cook, Ready-To-Mix, Ready-To-Eat, and Functional Food Products, championed by a responsive, approachable & experienced team. Speak with us today to discover how we can serve you!