We believe design is about understanding people. If you don’t understand who you are designing for, you will never achieve something they will ultimately desire.. It is crucial to understand people, their living and working conditions, and asking relevant questions related to their day-to-day food needs. If we focus on people’s needs rather than the product or technology, they will be served better than now.

Our Food Design Thinking™approach is a systematic, human-centered method to solve complex problems within all aspects of life. Our Food Design Thinker steps into the end-users shoe and observes the problem from another side, thoroughly observes user’s behavior, consider factors such as viability, feasibility, and usability.